Kareena Kapoor, Alia to Priyanka Chopra: When Designer of the week Masaba Gupta was on EVERY celeb’s radar

by Asif Ali
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A household name today, Masaba Gupta has done more than design outfits and start her own label. Today, she’s an entrepreneur with her own makeup line and show, Masaba Masaba, that has been renewed for another season! The multi-tasker began her label, House of Masaba 12 years ago and she talks about her journey so far, in a candid chat with Pinkvilla.

The designer-turned actress has managed to ensure her designs are relevant across all age groups. We are curious about how she manages to keep re-inventing herself. The beauty mogul takes us by surprise by saying she hasn’t given a thought to reinvention! “I do believe that people have short-term memory and are today constantly bombarded with information, brands, and products. So it’s important to keep yourself relevant by doing something that is ahead of the rest,” she explains. To stay relevant, Gupta sheds light on what has worked for her, “You have to think for the consumer and for the brand. You kind of has to marry the two and move forward.”

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Kareena Kapoor Khan in a Masaba Gupta Saree
Sonam Kapoor Ahuja in a Masaba Gupta co-ord set
Priyanka Chopra Jonas in a saree from Masaba’s collaboration with Ekaya
Alia Bhatt in an anarklai by Masaba Gupta

For designers, it is always challenging to create new pieces and experiment with different prints or patterns. While the Netflix star is very happy with the space she’s in currently, she hasn’t, “Explored faux leather or a full-on bridal look.”

Before signing off, we want to know if she could, which designers would Masaba Gupta want to collaborate with. “Karl Lagerfeld but he is no more. Maybe Virgil Abloh from Off-White or Kim Jones from Dior,” she signs off.

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